From being visible
to being relevant.

Ad Marketplace — MowPlayer are market leaders in display, audio, and video distribution (instream, outstream and native).

In a saturated ecosystem, visibility no longer guarantees impact. MowPlayer activates campaigns only when there are objective attention signals, evaluated in real time and under strict privacy standards.

3.8×
CTR vs. traditional display
85%
Average network viewability
–41%
Wasted impressions
2.1×
ROAS for advertisers
LIVE
100M+
monthly impressions
400+
publishers in the network
85%
average viewability
CORE TECHNOLOGY

Real-time receptive
audiences

The focus has shifted away from reach or viewability. It has moved toward a much scarcer and more strategic asset: the user's real attention. Mow Player operates anonymously, without cookies or personal data, prioritizing immediate contextual and behavioral signals.

01
Active attention detection
Ads are not served simply because they are visible, but because the user is in a state of active attention, with a high probability of processing the message in the following seconds.
No cookies · No personal data
02
Real-time behavioral signals
Mow Player measures in real time the user's interaction and flow within the medium, determining whether they are receptive to be impacted by an ad through non-intrusive signals.
Receptivity score 0–100
03
Privacy by design
The solution operates anonymously, without individual identification. It addresses growing regulatory requirements and reinforces trust in sustainable and responsible advertising models.
Post-cookies · Compliant
04
Exclusive attention reporting
Dashboard with receptivity metrics per campaign line: average score, impression distribution by engagement level, and comparison against industry benchmarks.
MowPlayer exclusive
Optimize investment efficiencyEvery impression reaches a user in an active state of attention, maximizing return on ad spend.
Reduce wasted impressionsNo active user, no impression. No impression, no spend without real cognitive impact.
Elevate contact qualityReach less, but at the right moment. Each exposure has a higher probability of generating brand recall.
Align with real brand objectivesFor both branding and performance, receptivity guarantees measurable, comparable quality contacts.
FORMATS

Display · Video · Audio
with built-in receptivity

All formats are powered by the receptivity layer — the ad only activates when there is a real user paying attention.

DISPLAY
Sticky Top / Bottom
High coverage and CTR. Activates only when the user is actively scrolling, not when the screen is idle.
DISPLAY
Interstitial
Full-screen at natural site transitions. The engine detects the lowest-friction moment to serve.
VIDEO
Slider Video
The video follows the user as they consume content, maximizing exposure during high-receptivity states.
VIDEO
In-Text Video
High visibility between paragraphs. Activates when the reader reaches the block — a strong active attention signal.
VIDEO
Instream Pre/Mid/Post
Connects audiences across desktop, mobile and tablet. Direct deals with agencies for maximum monetization.
AUDIO
Audio Ad + TTS
Proprietary text-to-speech technology expands audio inventory with no additional production for the publisher.
HOW IT WORKS

The process

1
User arrives at the site
The SDK captures behavioral signals in the background without impacting site performance.
2
AI evaluates attention
Non-intrusive signals allow inferring user focus and readiness without cookies or personal data.
3
Receptivity threshold
Only when the score exceeds the configured threshold does the system enable the programmatic auction.
4
Ad served and measured
The impression is delivered and logged with attention metrics in MowPlayer's exclusive dashboard.

Getting ahead is no longer optional.
It's a strategic advantage.

While the market is just beginning to talk about attention metrics, Mow Player already has the operational infrastructure to run campaigns based on real attention.