Strategic Solutions for Video

Mowplayer offers additional formats to help optimize and grow your site's video ecosystem. It is true that the mere fact of using or replacing one player with another is not enough to be successful with your content. Strategic support is needed to invite and expose the user to a more related and quality video content.

Below a description of how to use of each of our Video widget:

• - Video Article

• - Play list

• - Live Videos

• Video Article

  Video Article is a 100% native content capsule, so if your videos have the checkbox enabled, you can add them and synchronize different capsules according to defined categories or tags.

  
  
  

  This data will be used for future searches and offering of videos according to closely related contexts. In this way your video content is revalued and you can keep it current giving it a longer useful life and at the same time offer to your audience your own, better related and quality content.

  This Widget works great as a related content, especially on pages that do not have videos. In this way, you can have a 100% proprietary and editorially consistent video that will boost your traffic navigation and general video performance of your site.

  Advise : Place the Video Article among your article content, this will increase the overall view % of all your videos and will increase your overall site traffic. If you need help with the implementation, reach your Account Manager as it can be dynamically deployed between the content of the notes.

  • Video Article section

    This section lists all the capsules that have been created. Also here you will be able to create, edit, code and delete your video articles.

    
    
    

    By default there is a capsule called All videos which is synchronized with all the enabled content on your account.

    The article default video (called All Videos) will contain the last 20 videos uploaded to the account and you can start using it just by taking the code in (get code) and implementing it on your site.

  • How to create a Video Article

    Click on + Video article to create your custom vart. We recommend to create a capsule x main category of your site to apply a better segmententation of your content channels.

    Add a name which allows you to easily recognize it and add the settings by which you want to create your capsule. You can select categories or specific tags that you have used as a detail in your videos.

  • Synchronized / Manual mode

    Within the video creation process you can define if you want to make your capsule synchronized or manual.

    

    When the sync mode is inactive, a list with the videos will be displayed under the selected items, and here you can manually choose which videos will be part of the capsule.

  • Video Article Styles Customization

    You can select one of our default styles or create a custom style with the look & feel from your website for your capsule.

    

    The following elements can be customized to make your Video Article full Native.

    Font Style : (Google fonts)

    Title : size, alignment and color.

    Description: size, alignment and color.

    Background Box: color

    CTA :​ color

    Once the styles have been selected, check how they look through the preview and if they are as you save the changes.

    

    Advise : If you need assitance on creating your customize video article please connect with your Account Manager.

  • Video Article CTA

    The Video Article base its content on the information that has been declared in the videos, both the title, description and also permalink.

    All vart capsules have a well-marked CTA (call to action), and take the declared permalink as their main redirect, this is one of the keys to this functionality since it generates a new circulation of traffic to your article with the main video content.

    The development of an strategy that includes, on one side, the implementation of Videos with an unique permalink (with the URL published in the note) and vart capsules that help you to expose the content on every page is a key to be able to create a high profitable video system .

    In case you do not have permalinks for your main videos, the FULL VIDEO button will work enlarging the video to the entire screen.